How do I create and manage campaigns?

A campaign is the link between your physical labels and what consumers see when they scan them. Every label has a UID printed on it, and that UID is registered to a specific campaign in your H010 dashboard. When a consumer scans a label, the system reads the UID, finds the campaign, and loads the right content.

What a campaign can represent

A campaign can be anything you want to group labels around. Common uses include:

• A product line (for example, all bottles in a seasonal collection)
• An individual product or SKU
• A specific release or limited drop
• A distribution channel or geographic market

There's no fixed structure. You decide what grouping makes sense for your business.

Creating a campaign

In your H010 dashboard, go to Campaigns and select New Campaign. You'll set a campaign name and configure the basic details: which labels it covers, what the consumer portal shows, and whether there's a redirect URL after authentication.

What you can customise per campaign

Each campaign has its own portal settings. You can configure:

• Your logo and brand colours
• The message consumers see after a successful scan
• A redirect URL to send consumers after authentication
• Different content for a pass result versus a fail result

You can update these settings at any time without reprinting your labels. Changes take effect immediately for all future scans.

How labels are linked to a campaign

When you order labels, you specify which campaign they belong to. Each label's UID is then registered to that campaign in the database. A label belongs to one campaign at a time.

If you want to reassign labels to a different campaign, contact H010 support.

Viewing campaign analytics

Every scan is recorded. In the Analytics section of any campaign you can see total scan count, scan dates and times, and geographic location data where available. Use this to monitor activity over time or spot unusual patterns.

Editing or deactivating a campaign

You can edit campaign settings at any time from the dashboard. If you want to stop a campaign returning a success result (for example, if a product line is discontinued), you can deactivate it. Scans on deactivated campaigns show the standard failure page.

Deactivating a campaign does not delete it or its scan history. You can reactivate it at any time.

More:

• What happens when a consumer scans my product?
• Can I order new labels if I run out?
• Can I change my campaign content without reprinting labels?
• What kind of analytics does the platform provide?